Espresso Book Machine : El futuro de la impresión de libros por demanda - Biblios

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Is this the future bookstore?Machine downloads books from a massive databas=
e
while the customer waits
By D.C. Denison<http://search.boston.com/local/Search.do?s.sm.query=3DD.C.+=
Denison&camp=3Dlocalsearch:on:byline:art>
Globe Staff / June 29, 2009

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The Espresso Book Machine comes with a publishing industry pedigree. Jason
Epstein, who cofounded On Demand Books in 2003, is the former editorial
director of Random House in New York. Epstein=92s vision was a fully
automatic, low-cost device that could be placed in a neighborhood bookshop,
coffee shop, newsstand, library, hotel, even aboard a cruise ship or in
airports.
<http://www.boston.com/ae/books/articles/2009/06/29/vermont_bookstore_thriv=
ing_on_experiment_with_self_publishing/?comments=3Dall>
DiscussCOMMENTS
(33)<http://www.boston.com/ae/books/articles/2009/06/29/vermont_bookstore_t=
hriving_on_experiment_with_self_publishing/?comments=3Dall>

Northshire took delivery of its unit last year. Other first-generation
machines went to college bookstores, like the one at the University of
Alberta, and libraries, including the Library of Alexandria in Egypt and th=
e
University of Michigan Library in Ann Arbor, Mich. The newest version of th=
e
Espresso, about half the size of the one in Northshire, costs between
$79,000 and $95,000 and is available for lease for between $1,250 and $1,65=
0
a month.

Northshire wanted the new machine to connect the store=92s customers to
millions of book titles. That part of the business has developed slowly, as
On Demand Books works to develop partnerships with publishers. Morrow
expects millions of books to be available by the end of the year.

Meanwhile, Northshire discovered that the machine=92s ability to print
original books in very small numbers was attracting a lively customer base
of local authors. =93Self-publishing was a plus we didn=92t expect,=92=92 s=
aid
Annette Rodefeld, Northshire=92s print-on-demand coordinator.

In its first year, Northshire=92s book machine printed dozens of original
books by customers, including memoirs, autobiographies, poetry collections,
and cookbooks, usually producing from 30 to 50 copies of each. The bookstor=
e
also published a young adult novel written by a local 12-year-old and a
previously out-of-print guide to Manchester.

Self-publishers pay a $49 setup fee and a per-page rate that ranges from 5
to 9 cents, depending on the length. Northshire provides an a la carte menu
of editorial and design services from a network of providers. Copy editing
costs 1 cent per word; book design services, $40 an hour.

=93Since it=92s taken us longer than we expected to get publishers to share
their catalog, the self-publishing businesses has taken up the slack,=92=92=
 said
Dane Neller, chief executive at On Demand Books.

In September, Michael Cohen, a rabbi, printed 50 copies of his novella
=93Einstein=92s Rabbi=92=92 at Northshire. Reaction was so good he revised =
the book
and printed an additional 300.

=93It=92s been a wonderful experience,=92=92 he said. Cohen is now selling =
his book
onAmazon.com and on Northshire=92s website.

Rodefeld, a former graphic designer who works at a tiny desk next to the
Espresso machine, produces up to 35 books a day. =93It=92s exciting to see =
an
author=92s face when I hand them the first book off the press,=92=92 she sa=
id. =93To
see the dream, the fantasy, become a reality - that really tickles me. I ge=
t
to be Santa Claus all the time here.=92=92

The Espresso also comes just as electronic book readers, like
Amazon.com<http://amazon.com/>=92s
Kindle, seem on the brink of mass market acceptance. But Morrow thinks that
won=92t be a serious challenge to the paper products of the Espresso.

=93E-books are about 1 percent of the market right now,=92=92 he said. =93M=
aybe
they=92ll get to 10 percent in the next few years. That still leaves 90
percent of the market in paper. And print-on-demand will give independent
bookstores a bigger slice of that very big pie.=92=92

=93The Kindle is hot,=92=92 agreed O=92Leary, =93but e-books will be a smal=
l segment
of the publishing industry for the foreseeable future. Print-on-demand, on
the other hand, is growing. Because of digitization by Google and others,
more and more books are becoming available every day. A lot of those books
are going to come back to life as print-on-demand.=92=92

Last month, Morrow was invited to give a talk on his print-on-demand
experience at BookExpo America, the publishing industry=92s annual conferen=
ce
in New York. There was great interest in the machine from other independent
booksellers, he said, but =93it all depends if the numbers can work out for=
 an
individual bookstore.=92=92

The numbers at Northshire Bookstore, Morrow said, are =93on the cusp=92=92 =
of
working out. The big payoff will come, he said, when the Espresso machine i=
s
seamlessly connected to the entire universe of books, allowing the store to
fulfill any request in minutes.

=93It=92s been great for building community,=92=92 he said.

Asked if he foresees a day when every bookstore will have an Espresso
machine, Morrow paused.

=93Maybe not every bookstore,=92=92 he replied. =93But every smart bookstor=
e.=92=92

*D.C. Denison can be reached at deni...@globe.com. *

--

Fuente:
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ng_on_experiment_with_self_publishing/?page=3D2

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<p>The Espresso Book Machine comes with a publishing industry pedigree. Jas=
on Epstein, who cofounded On Demand Books in 2003, is the former editorial =
director of Random House in New York. Epstein=92s vision was a fully automa=
tic, low-cost device that could be placed in a neighborhood bookshop, coffe=
e shop, newsstand, library, hotel, even aboard a cruise ship or in airports=
.</p>
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dth: auto; "><a href=3D"http://www.boston.com/ae/books/articles/2009/06/29/=
vermont_bookstore_thriving_on_experiment_with_self_publishing/?comments=3Da=
ll" id=3D"commentCount" style=3D"color: rgb(40, 81, 162); text-decoration: =
none; cursor: pointer; font-size: 11px; font-weight: bold; line-height: 14p=
x; ">COMMENTS (<span id=3D"cCount">33</span>)</a></td>
</tr></tbody></table></div></div></div><p>Northshire took delivery of its u=
nit last year. Other first-generation machines went to college bookstores, =
like the one at the University of Alberta, and libraries, including the Lib=
rary of Alexandria in Egypt and the University of Michigan Library in Ann=
=A0Arbor, Mich. The newest version of the Espresso, about half the size of =
the one in Northshire, costs between $79,000 and $95,000 and is available f=
or lease for between $1,250 and $1,650 a month.</p>
</div><div class=3D"articlePluckHidden" style=3D"display: block; "><p>North=
shire wanted the new machine to connect the store=92s customers to millions=
 of book titles. That part of the business has developed slowly, as On Dema=
nd Books works to develop partnerships with publishers. Morrow expects mill=
ions of books to be available by the end of the year.</p>
</div><div class=3D"articlePluckHidden" style=3D"display: block; "><p>Meanw=
hile, Northshire discovered that the machine=92s ability to print original =
books in very small numbers was attracting a lively customer base of local =
authors. =93Self-publishing was a plus we didn=92t expect,=92=92 said Annet=
te Rodefeld, Northshire=92s print-on-demand coordinator.</p>
</div><div class=3D"articlePluckHidden" style=3D"display: block; "><p>In it=
s first year, Northshire=92s book machine printed dozens of original books =
by customers, including memoirs, autobiographies, poetry collections, and c=
ookbooks, usually producing from 30 to 50 copies of each. The bookstore als=
o published a young adult novel written by a local 12-year-old and a previo=
usly out-of-print guide to Manchester.</p>
</div><div class=3D"articlePluckHidden" style=3D"display: block; "><p>Self-=
publishers pay a $49 setup fee and a per-page rate that ranges from 5 to 9 =
cents, depending on the length. Northshire provides an a la carte menu of e=
ditorial and design services from a network of providers. Copy editing cost=
s 1 cent per word; book design services, $40 an hour.</p>
</div><div class=3D"articlePluckHidden" style=3D"display: block; "><p>=93Si=
nce it=92s taken us longer than we expected to get publishers to share thei=
r catalog, the self-publishing businesses has taken up the slack,=92=92 sai=
d Dane Neller, chief executive at On Demand Books.</p>
</div><div class=3D"articlePluckHidden" style=3D"display: block; "><p>In Se=
ptember, Michael Cohen, a rabbi, printed 50 copies of his novella =93Einste=
in=92s Rabbi=92=92 at Northshire. Reaction was so good he revised the book =
and printed an additional 300.</p>
</div><div class=3D"articlePluckHidden" style=3D"display: block; "><p>=93It=
=92s been a wonderful experience,=92=92 he said. Cohen is now selling his b=
ook onAmazon.com=A0and on Northshire=92s website.</p></div><div class=3D"ar=
ticlePluckHidden" style=3D"display: block; ">
<p>Rodefeld, a former graphic designer who works at a tiny desk next to the=
 Espresso machine, produces up to 35 books a day. =93It=92s exciting to see=
 an author=92s face when I hand them the first book off the press,=92=92 sh=
e said. =93To see the dream, the fantasy, become a reality - that really ti=
ckles me. I get to be Santa Claus all the time here.=92=92</p>
</div><div class=3D"articlePluckHidden" style=3D"display: block; "><p>The E=
spresso also comes just as electronic book readers, like=A0<a target=3D"_ne=
w" href=3D"http://amazon.com/" style=3D"color: rgb(40, 81, 162); text-decor=
ation: none; cursor: pointer; ">Amazon.com</a>=92s Kindle, seem on the brin=
k of mass market acceptance. But Morrow thinks that won=92t be a serious ch=
allenge to the paper products of the Espresso.</p>
</div><div class=3D"articlePluckHidden" style=3D"display: block; "><p>=93E-=
books are about 1 percent of the market right now,=92=92 he said. =93Maybe =
they=92ll get to 10 percent in the next few years. That still leaves 90 per=
cent of the market in paper. And print-on-demand will give independent book=
stores a bigger slice of that very big pie.=92=92</p>
</div><div class=3D"articlePluckHidden" style=3D"display: block; "><p>=93Th=
e Kindle is hot,=92=92 agreed O=92Leary, =93but e-books will be a small seg=
ment of the publishing industry for the foreseeable future. Print-on-demand=
, on the other hand, is growing. Because of digitization by Google and othe=
rs, more and more books are becoming available every day. A lot of those bo=
oks are going to come back to life as print-on-demand.=92=92</p>
</div><div class=3D"articlePluckHidden" style=3D"display: block; "><p>Last =
month, Morrow was invited to give a talk on his print-on-demand experience =
at BookExpo America, the publishing industry=92s annual conference in New Y=
ork. There was great interest in the machine from other independent booksel=
lers, he said, but =93it all depends if the numbers can work out for an ind=
ividual bookstore.=92=92</p>
</div><div class=3D"articlePluckHidden" style=3D"display: block; "><p>The n=
umbers at Northshire Bookstore, Morrow said, are =93on the cusp=92=92 of wo=
rking out. The big payoff will come, he said, when the Espresso machine is =
seamlessly connected to the entire universe of books, allowing the store to=
 fulfill any request in minutes.</p>
</div><div class=3D"articlePluckHidden" style=3D"display: block; "><p>=93It=
=92s been great for building community,=92=92 he said.</p></div><div class=
=3D"articlePluckHidden" style=3D"display: block; "><p>Asked if he foresees =
a day when every bookstore will have an Espresso machine, Morrow paused.</p=
>
</div><div class=3D"articlePluckHidden" style=3D"display: block; "><p>=93Ma=
ybe not every bookstore,=92=92 he replied. =93But every smart bookstore.=92=
=92</p></div><div class=3D"articlePluckHidden" style=3D"display: block; "><=
p><em style=3D"font-style: italic; ">D.C. Denison can be reached at=A0<a hr=
ef=3D"mailto:deni...@globe.com" style=3D"color: rgb(40, 81, 162); text-deco=
ration: none; cursor: pointer; ">deni...@globe.com</a>.=A0</em><img class=
=3D"storyend" src=3D"http://cache.boston.com/bonzai-fba/File-Based_Image_Re=
source/dingbat_story_end_icon.gif" width=3D"6" height=3D"8" border=3D"0" al=
t=3D"" style=3D"border-top-width: 0px; border-right-width: 0px; border-bott=
om-width: 0px; border-left-width: 0px; border-style: initial; border-color:=
 initial; margin-left: 4px; "></p>
<p>--</p><p>Fuente:=A0<a href=3D"http://www.boston.com/ae/books/articles/20=
09/06/29/vermont_bookstore_thriving_on_experiment_with_self_publishing/?pag=
e=3D2">http://www.boston.com/ae/books/articles/2009/06/29/vermont_bookstore=
_thriving_on_experiment_with_self_publishing/?page=3D2</a></p>
</div></div></div></span>

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