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Espresso Book Machine : El futuro de la impresión de libros por demanda

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Is this the future bookstore?Machine downloads books from a massive database
while the customer waits
By D.C. Denison<http://search.boston.com/local/Search.do?s.sm.query=D.C.+Denison&camp...>
Globe Staff / June 29, 2009

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The Espresso Book Machine comes with a publishing industry pedigree. Jason
Epstein, who cofounded On Demand Books in 2003, is the former editorial
director of Random House in New York. Epstein’s vision was a fully
automatic, low-cost device that could be placed in a neighborhood bookshop,
coffee shop, newsstand, library, hotel, even aboard a cruise ship or in
airports.
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Northshire took delivery of its unit last year. Other first-generation
machines went to college bookstores, like the one at the University of
Alberta, and libraries, including the Library of Alexandria in Egypt and the
University of Michigan Library in Ann Arbor, Mich. The newest version of the
Espresso, about half the size of the one in Northshire, costs between
$79,000 and $95,000 and is available for lease for between $1,250 and $1,650
a month.

Northshire wanted the new machine to connect the store’s customers to
millions of book titles. That part of the business has developed slowly, as
On Demand Books works to develop partnerships with publishers. Morrow
expects millions of books to be available by the end of the year.

Meanwhile, Northshire discovered that the machine’s ability to print
original books in very small numbers was attracting a lively customer base
of local authors. “Self-publishing was a plus we didn’t expect,’’ said
Annette Rodefeld, Northshire’s print-on-demand coordinator.

In its first year, Northshire’s book machine printed dozens of original
books by customers, including memoirs, autobiographies, poetry collections,
and cookbooks, usually producing from 30 to 50 copies of each. The bookstore
also published a young adult novel written by a local 12-year-old and a
previously out-of-print guide to Manchester.

Self-publishers pay a $49 setup fee and a per-page rate that ranges from 5
to 9 cents, depending on the length. Northshire provides an a la carte menu
of editorial and design services from a network of providers. Copy editing
costs 1 cent per word; book design services, $40 an hour.

“Since it’s taken us longer than we expected to get publishers to share
their catalog, the self-publishing businesses has taken up the slack,’’ said
Dane Neller, chief executive at On Demand Books.

In September, Michael Cohen, a rabbi, printed 50 copies of his novella
“Einstein’s Rabbi’’ at Northshire. Reaction was so good he revised the book
and printed an additional 300.

“It’s been a wonderful experience,’’ he said. Cohen is now selling his book
onAmazon.com and on Northshire’s website.

Rodefeld, a former graphic designer who works at a tiny desk next to the
Espresso machine, produces up to 35 books a day. “It’s exciting to see an
author’s face when I hand them the first book off the press,’’ she said. “To
see the dream, the fantasy, become a reality - that really tickles me. I get
to be Santa Claus all the time here.’’

The Espresso also comes just as electronic book readers, like
Amazon.com<http://amazon.com/>’s
Kindle, seem on the brink of mass market acceptance. But Morrow thinks that
won’t be a serious challenge to the paper products of the Espresso.

“E-books are about 1 percent of the market right now,’’ he said. “Maybe
they’ll get to 10 percent in the next few years. That still leaves 90
percent of the market in paper. And print-on-demand will give independent
bookstores a bigger slice of that very big pie.’’

“The Kindle is hot,’’ agreed O’Leary, “but e-books will be a small segment
of the publishing industry for the foreseeable future. Print-on-demand, on
the other hand, is growing. Because of digitization by Google and others,
more and more books are becoming available every day. A lot of those books
are going to come back to life as print-on-demand.’’

Last month, Morrow was invited to give a talk on his print-on-demand
experience at BookExpo America, the publishing industry’s annual conference
in New York. There was great interest in the machine from other independent
booksellers, he said, but “it all depends if the numbers can work out for an
individual bookstore.’’

The numbers at Northshire Bookstore, Morrow said, are “on the cusp’’ of
working out. The big payoff will come, he said, when the Espresso machine is
seamlessly connected to the entire universe of books, allowing the store to
fulfill any request in minutes.

“It’s been great for building community,’’ he said.

Asked if he foresees a day when every bookstore will have an Espresso
machine, Morrow paused.

“Maybe not every bookstore,’’ he replied. “But every smart bookstore.’’

*D.C. Denison can be reached at deni...@globe.com. *

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Fuente:
http://www.boston.com/ae/books/articles/2009/06/29/vermont_bookstore_...